Facts About Johnnie Walker Blue Label Ultra Revealed

Within our quest for your lightest bottle possible, we took our vision to a workforce of skilled glassmakers. Exploring designs and glassblowing strategies to minimise glass use with no compromising durability.

This new, light-weight bottle is usually a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll keep on making use of these learnings across our assortment, getting additional progressive strides as we glance to the way forward for Scotch.”

Johnnie Walker’s 5 years of investigation and development have intended that the expertise gained is staying applied over the range of Diageo solutions.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a test-and-understand design, building and exploring without having limitation and imagining what the way forward for light-weight luxurious packaging could bring.

World Design Director at Diageo, Jeremy Lindley who led the look job, reported, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxury. With other categories going to light-weight – for example eyewear and substantial-functionality cycling – we questioned whether or not luxurious spirits could observe match. “We took our vision to the crew of specialist glassmakers and all through a 5 yr examination-and-find out procedure slowly learned how to generate sophisticated, light-weight glass.

From peaty whisky to fruity whisky, lean on our professional insights to find the entire selection and character of different whisky flavours.

The result is definitely an industry-initially that, and also reaching exquisite natural beauty, showcases what luxury, lighter-excess weight, lessen-carbon bottles of the long run could appear to be. As Portion of the Diageo Spirit of Development action approach, Johnnie Walker aims to reduce the pounds of glass used in its packaging; an ambition that may be aimed toward reducing the quantity of carbon emissions associated with packaging.3 Even though the engineering is not really but accessible to start bottles of this bodyweight at scale, forever, the knowledge Johnnie Walker has garnered is previously remaining applied to lightweighting assignments through the Diageo portfolio.

. The previously claimed ‘lightest weight Scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.

With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s case.

Having said that, the engineering won't yet exist to roll out the Ultra bottle permanently. Diageo hopes that this will modify, and it has now been granted a patent to carry on improvement. 

The specialized issues that lightweighting offers led us to include many design and production specifications that we could not have envisaged In the beginning of our journey; from your necessity of a tear drop shape which we have moulded to nonetheless mimic the iconic sq. type of Johnnie Walker bottles, for the addition of a protective cage to permit for just a spherical base, as well as the hand-producing and filling of each person bottle to avoid damages in production.

With less than 888 bottles unveiled globally, Every single bottle is independently numbered and offered within a luxury collector’s circumstance.

We realized which the lightest, strongest glass bottle you may make without compromising toughness is really a teardrop condition.

“We’re probably about twelve months from those first goods hitting the market as a result of the lightweighting more info program.”

This can be a a person-off bottle for now illustrating the art of the attainable, as being a structure experiment and redefining lightweight as luxurious. We will keep on to apply these learnings throughout the broader Diageo assortment.

Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first manufactured in distilleries which have because shut.

Johnnie Walker got down to advance the spirits industry by experimenting with light-weight glass for its luxury whiskies, influenced through the trend to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.